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The Story of Logue

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ABOUT US

Logue is a content creation studio that builds strong narratives across the mediums of film, photography and the written word. Rooted in the principles of journalism, we help ideas take flight through emotive and credible storytelling. We believe in our work as a way of purposeful living and craft media content with a spirit of discovery, focusing on social, cultural and lifestyle subjects that create awareness and inspire action.

PHILOSOPHY

We delight in opportunities to work with energy and explore the endless possibilities of digital storytelling. We live through each project and believe in learning with an open mind to progress on perhaps the single most important assignment ever – Life.

This personal philosophy is the bedrock of our approach and commitment to deliver effective stories with heart for our partners and clients. 

PROCESS

From ideation to delivery, our method of content creation is based on values of professionalism, honest relationships and love for what we do.

OUR WORK

  • All
  • film
  • photo
  • writing

Team

  • JEAN QINGWEN LOO

    Photography & Film Lead

    Jean Qingwen Loo founded Logue in 2008 and works in the areas of documentary photography, short films and writing. Her journalistic experience on the field is the bedrock of Logue’s multifaceted ability in creative direction and production to communicate any story at hand. She is grateful that this craft has allowed her to learn from communities around the world and derives her energy from creating compelling media content with her team. Jean’s photography has been exhibited at venues like the Esplanade and National Museum and recognised at the International Photography Awards and PDN Photo Annual. She was also featured in Female and Asian Photography as an emerging talent. Constantly inspired by those around her, Jean wants to be a light for others, primarily through programmes like Junior Shooting Home and NOISE Singapore where she mentors youths and applies her craft to a range of social initiatives.

  • HUIWEN YANG

    Creative Strategist, Writing Lead

    Huiwen is a writer and creative strategist at Logue, where she distills ideas into sharp communication messages and crafts content with direction. Previously based in Shanghai as a journalist with Bloomberg News, Huiwen wrote on matters affecting China’s economy and covered major events including China’s National People’s Congress Meetings and the World Economic Forum. She also reported for the business section of The Straits Times, Singapore’s national daily. Her foray into business journalism began in 2006 when she came in 2nd place at a writing competition organized by the Foreign Correspondents Association of Singapore and was offered an internship with Bloomberg News. Having enjoyed the adrenaline rush of breaking news and chasing moneymakers, she has decided to channel that experience and energy into a new adventure and focus her efforts on media projects with a social and cultural impact.

  • Logue Collective

    We assemble teams based on a project’s needs and believe that adaptability is the key to an enjoyable work experience.
    Our regular collaborators include:


  • Ong Boon Kok

    Senior Videographer - Logue Collective

    Boon Kok is a well-respected veteran Director-of-Photography whose career has spanned more than 20 years. Having started out from then-Singapore Broadcasting Corporation in 1987, he has since worked across different aspects of the media production process, gaining wide exposure in the fields of videography, directing, producing and editing. His work includes films, corporate videos, TVCs, documentaries and travelogues. An independent worker with a sharp visual eye, his stable of clients include an array of government bodies, corporations, production houses and non-profits like Starhub, ESPN, Singapore Power, Discovery Channel, Nokia, 7-11, Cinemax, HBO, Public Utilities Board, Singtel Mobile, DHL, ST Aero Space, VISA and Singapore Airlines. Most recently, he has just completed a series of travelogues for Media Corp, which took him to Japan, Australia, Cambodia, Malaysia and Peru.

  • LAM XINYING

    Senior Video Editor - Logue Collective

    Xinying is a freelance video editor with close to 10 years of editing experience. She strives to add value to each project and enjoys inspiring others and herself through her work. She’s worked at many established post-production houses, agencies and regional broadcast channels such as BBC Worldwide, Discovery Network Asia, MTV Asia, CNN Asia and Channel News Asia. Her works range from teasers and campaigns for programmes such as Top Gear and entertainment content for cable networks Star World and AXN to documentaries for Discovery, NHK and CCTV. She has won awards for her work, including 2 Gold PromaxBDA (Asia) 2012 awards for “Best In-House Station Image” and “Best Documentary Promo” for “BBC Earth: Where The Wild Things Are”, as well as “Best Documentary Campaign” for “Frozen Planet”.

SERVICES

Logue is a content creation studio that builds strong narratives through film, photography and writing. We help ideas take flight through emotive and credible storytelling.

    • We make films that serve a purpose and apply our skills through thoughtful creative direction, cinematography and video editing.

    SHORT FILMS

    • Our focus is on documentary, travel, editorial and corporate photography.

    PHOTOGRAPHY

    • We are trained bilingual journalists with more than a decade’s experience reporting on financial, social, cultural and travel subjects. Our services include conducting interviews, crafting features, copywriting and proofreading.

    WRITING

    • We pick out news points and angles to communicate multimedia content through appropriate strategies.

    CONTENT MANAGEMENT & PLANNING

    • We adapt to the scale of projects on our plate and are able to assemble efficient teams to deliver results ranging from websites and print collaterals.

    MULTIDISCIPLINARY COLLABORATIONS

CLIENTS

SAY HELLO

Our space is located on Arcadia Road, a heritage road lined with Rain Trees and Bird’s Nest Ferns which make for a shady 800-metre walk in. Otherwise, we are minutes away from town and are happy to zip anywhere for good conversation, food and coffee.

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